1) Account Planning
Segmenting accounts allows for tailored strategies based on revenue attractiveness and growth potential. Develop a blueprint outlining specific activities for each segment, regularly reviewing and adjusting if goals are not met
2) Relationship Building
Cultivate stronger relationships with customers by understanding their priorities, mapping key personnel, showcasing full capabilities, and aiming to become their preferred supplier. Conduct annual surveys to gauge customer satisfaction, yielding actionable insights
3) Pipeline Developement
Always selling! Building on the relationships and client knowledge to ensure you are included in suitable RFQs across all customer Divisions, particularly where there is an opportunity of increased value add
4) Regular Review Meetings
Ensuring that the customer feels supported. This includes instances when there may be production issues, quality concerns, invoice resolution, bi-annual business reviews and large program kick-offs. Some of these would be on-site at the customer